RadioDays Europe 2016: A New Alliance, Connected Cars, And More
March 16, 2016 at 8:09 AM (PT)
The final day of RADIODAYS 2016 was held TUESDAY in PARIS, and ALL ACCESS correspondent ENDA CALDWELL filed his final report from the scene:
The major announcement at the final day of RADIODAYS EUROPE 2016 was the unveiling of the EUROPEAN DIGITAL RADIO ALLIANCE (EDRA), with BBC RADIO Dir. HELEN BOADEN named its first President. Twelve companies – ARD/GERMANY, DEUTSCHLANDRADIO/GERMANY, DIE NEUE WELLE/GERMANY, the BBC, GLOBAL RADIO/UK, BAUER MEDIA/UK, NRK/NORWAY, NPO/NETHERLANDS, RTBF/BELGIUM, SRG SSR/SWITZERLAND, CZECH RADIO, and RADIO ARABELLA/AUSTRIA – are the charter members in partnership with the EUROPEAN BROADCASTING UNION. The steering group includes BOADEN, BAUER’s TRAVIS BAXTER, RTBF’s FRANCIS GOFFIN, ARD’s HELWIN LESCH, and NRK’s MARIUS LILLELIEN.
BOADEN said, “Members of the ALLIANCE are sending a clear signal that they share a commitment to making DAB radio the predominant means of distribution in their areas of operation. Digital radio offers great advantages to listeners but for too long we have seen it as a national issue. That fragmented approach has been holding back investment. As DAB becomes the natural choice for consumers we want Europe to embrace it and manufacturers to offer DAB alongside FM in sets and vehicles, just as they did for medium-wave and FM, and at a price which is attractive to the consumer. That will only happen if people see we are united in our determination to bring consumers the benefits of digital radio. The ALLIANCE is here to provide that united front and to speak with one voice to manufacturers, governments and regulators.”
In the sessions, topics included diversity, social media (in multiple presentations), event marketing, connected cars (including contributions from JACOBS MEDIA’s FRED JACOBS and RADIOPLAYER’s MICHAEL HILL), reaching younger audiences in the face of competition from stronger youth-targeted brands like YOUTUBE and FACEBOOK, music label-radio relations, DAB, branding, and local radio (including a presentation by RADIO SZCZECIN/POLAND’s ADAM RUDAWSKI on how his station became a “town element” to go from eleventh to first in the ratings). A morning show session analyzed content (like trigger words and phrases to get audiences to react) and clocks for maximum impact, and a panel offered three success stories in unusual formats, with one involving YLE/FINLAND’s reading of the Koran in 60 episodes with analysis.
RADIO-INFO’s MICHAEL HARRISON spoke on lessons American radio has learned in the digital era (warning not to “fall victim to the obsession with television” and advising that great content “appeals to one of these three parts of the body, cerebral, cardiac and testicular. Every great movie, every great song and every great talk show host grabbed you by your heart, grabbed you by the brain and grabbed you by the … gut.” And VALERIE GELLER led a panel on innovation that offered ideas for marketing and promotions.
Next year's conference will be in AMSTERDAM on MARCH 19th-21st, 2017. Follow ENDA on Twitter at @radioenda.