Gen Media Partners Launches New Digital Platform For Advertisers, Partners
March 16, 2016 at 12:49 PM (PT)
GEN MEDIA PARTNERS has launched RETARGETINGPLUS.COM, a new form of online advertising that garners measurably high ROI. RETARGETING attracts large national advertisers and independent local businesses by serving targeted ads to customers who already have visited a website.
GEN MEDIA CEO KEVIN GARRITY commented: “This is opening doors directly to advertisers and new agencies, allowing us to introduce radio into their marketing budgets. It’s an opportunity for us to talk not only to traditional broadcast agencies but also to digital agencies, and to tap into digital budgets. RETARGETINGPLUS.COM gives our radio partners a digital solution they can use for local sales or station marketing. We want to connect with our radio station partners on as many different levels as possible, and to bring them tools and platforms they can use locally to generate business and build audience.”
Designed by GEN MEDIA PARTNERS, RETARGETINGPLUS.COM offers strategic marketing support that most self-service retargeting ad sites do not provide.
GEN MEDIA PARTNERS VP SCOTT BRADY added: “There are several different types of retargeting, and we explain the differences and guide advertisers and stations to the strategy that best meets their campaign’s goals and budget.
"With RETARGETINGPLUS.COM, radio can offer clients a digital component that reaches station website visitors -- as a straight digital buy or as an extension to a radio schedule.”
RETARGETINGPLUS.COM can hyper-target ads to specific listeners by geographic area, demographics, income, interests, and more. It is a digital marketing tool for building audience and TSL by inviting listeners back for specific events, programs and even songs.