Nielsen Launches 'Election Central' Microsite
March 17, 2016 at 10:29 AM (PT)
NIELSEN has launched another special interactive microsite, this one focusing on politics and the media. ELECTION CENTRAL, NIELSEN said in a release TODAY (3/17), is "devoted to showcasing to the industry different political insights about the candidates, campaigns and voters themselves ... The site will be routinely updated with new and fresh data sets in order to allow users to glean the most current insights."
“Political campaigns today are more intense and competitive than ever,” said VP, Federal Government Affairs JOSEPH FORTSON. “Starting with primaries between well-financed opponents, campaigns can no longer reach voters in one mass media push .. they have to think about local television and radio spending, online and digital reach and even look beyond typical age demographics. NIELSEN’s industry-proven products and currency-level insights can be used to help these campaigns understand potential voters in order to increase awareness, drive voter turnout and even attract volunteers and donors -- all while maximizing their budget."
See ELECTION CENTRAL at nielsen.com/electioncentral.