Radio One and 'Black & Brown People Vote' Partner to Increase Minority Voter Turnout
Millennial Voters Deemed Crucial
March 17, 2016 at 12:41 PM (PT)
RADIO ONE is partnering with BLACK AND BROWN PEOPLE VOTE (BBPV) to focus on amplifying the voice and the votes of communities of color.
Together, they have launched ONE VOTE, a multi-media campaign on all RADIO ONE assets, including TV ONE, REACH MEDIA, INTERACTIVE ONE and 56 local urban radio stations. The intent is to increase Black voter registration and turnout in the 2016 elections.
In addition, the ONE VOTE campaign is also designed to educate and engage the media companies' Black and urban audience on critical political issues through the use of entertainment and events.
The eight-month campaign is underway and slated to reach nearly 82% of Black AMERICANS who consume news, media and entertainment from RADIO ONE. The focus of the campaign is first to reinvigorate the record number of AFRICAN-AMERICANS that voted in the 2008 and 2012 campaigns and motivate them to make voting nationally and locally a long-term commitment; the other key issue is to get participation from Millennial voters who are considered crucial to the 2016 election.
RADIO ONE VP/Corporate Communications YASHIMA WHITE AZILOVE said: “RADIO ONE has been a voice for and to Black AMERICA for 35 years. Our mission is to inform, inspire and entertain. This election cycle gives us a unique opportunity to leverage our multi-media resources and unparalleled reach to manifest our mission to serve Black America and encourage our people to vote. Each person's ONE VOTE matters at every level of government and civic engagement.”
BBPV Co-founder IFEOMA IKE added: "People of color make up 31% of 2016's eligible voters, the largest percentage ever. TODAY, more than ever, we are seeing an increased demand in young people leading movements, diversified leadership that represents the interests of communities, and even the courageous activism of individuals still fighting for their human and Civil Rights. If we want to ensure our voices are heard from FLINT to FERGUSON, we must engage all year round. We do it in the pews. We do it in the protests. We must also do it at the polls."
Listen to the co-founders of BBPV in a ONE VOTE campaign launch interview here.