Media Monitors Examines Trump's Radio Usage
March 17, 2016 at 12:45 PM (PT)
MEDIA MONITORS has released data on the use of radio, broadcast TV, and local cable ads by DONALD TRUMP's campaign.
The spot counts from 60 DMAs for TV and cable and 82 major markets for radio show TRUMP focusing mostly on buying TV spots since the beginning of FEBRUARY, with a spike in total advertising across all three media categories in the week of MARCH 7th-13th, apparently in response to negative ads against him. Overall ad buys by TRUMP's campaign rose from 1,705 spots in the week of FEBRUARY 8th-14th down to 1,084 spots the following week, then back up to 1,681 and 2,542 spots in the next two weeks before spiking to 5,955 ads in the week of MARCH 7th.
Radio remains a minor component of TRUMP's strategy; from 108 spots purchased in the week of DECEMBER 28th, TRUMP's radio buys remained in the low triple digits except for the week of FEBRUARY 22nd, in which only 34 spots were purchased, and a high of 589 spots in the week of MARCH 7th.