KSWD (100.3 The Sound)/Los Angeles Inks Marketing Deal With Arena Football's LA Kiss
March 24, 2016 at 3:54 AM (PT)
ARENA FOOTBALL's L.A. KISS, owned in part by PAUL STANLEY and GENE SIMMONS of KISS, have entered an "official media partnership" with ENTERCOM Classic Rock KSWD (100.3 THE SOUND)/LOS ANGELES. The deal, which does not include play-by-play, does include promotions such as player and coach interviews, contests, video content, and an LA KISS landing page on THE SOUND's website.
“We are excited about this new partnership with 100.3FM as it’s a great way to continue to expand our fan base throughout SOUTHERN CALIFORNIA,” said LA KISS CEO JOE WINDHAM, who will host a weekly game recap on MONDAYS on MARK THOMPSON's morning show. “With esteemed shows like ‘MARK IN THE MORNING’ and their overall reach, we know that this partnership will be a success and help take us to a new level.”
“THE SOUND is excited to partner with the LA KISS franchise,” said THE SOUND VP/Marketing Manager PETER W. BURTON. “We especially value the partnership because the team plays in ORANGE COUNTY where we have such a significant audience. Football, KISS and ORANGE COUNTY just make complete sense to us and we look forward to having a lot of fun with it.”