WCVO (104.9 The River)/Columbus, OH, Enlists Former PD Tate Luck As Consultant
March 28, 2016 at 1:37 PM (PT)
RIVER RADIO MINISTRIES Contemporary Christian WCVO (104.9 THE RIVER)/COLUMBUS, OH, has renewed its relationship with former PD TATE LUCK as the station's primary consultant after years of partnering with GOODRATINGS. TATE will assist with branding, music and special projects to help focus on millennials.
WCVO Chief Creative Officer/Director Of Programming TODD STACH commented: “JOHN FROST helped launch THE RIVER in 2004 with then-PD TATE LUCK. In 2008, ALAN MASON came alongside us and helped us grow to a point of industry recognition with CMB’s 2014 CMB large Market Station of the Year. It has been an honor to learn from both JOHN and ALAN over the years. I’m very grateful for their wisdom, friendship and passion for our team.
"Moving forward, TATE knows the COLUMBUS market and has one of the best ears in our business. We’re excited to be challenged with his passion for music and everything that plays in-between the songs.”