RTDNA Offers Guidelines On Native Advertising Mimicking News Reports
March 28, 2016 at 3:42 PM (PT)
The RADIO TELEVISION DIGITAL NEWS ASSOCIATION (RTDNA) has developed ethical guidelines for "native advertising" disguised as news reports.
"It is the resemblance to journalism that makes native advertising both valuable and dangerous," said RTDNA Ethics Committee Chair SCOTT LIBIN. "It's valuable because businesses can get their messages published amid actual journalism. It's dangerous because readers, viewers and listeners can mistake native advertising for news."
Find the RTDNA's guidelines here.