Yvonne Lacey Joins AdLarge Media As VP/Digital Sales Development
March 29, 2016 at 2:21 PM (PT)
ADLARGE MEDIA has hired former TWONIL, LLC Media Dir. and former FOX BROADCASTING National Media Dir. YVONNE LACEY as VP/Digital Sales Development, representing ADLARGE's portfolio of streaming audio and podcast clients. LACEY, who also hosted a seasonal "DR. XMAS" podcast this winter, will report to Chief Revenue Officer DON WACHSMITH.
“YVONNE possesses a passion for audio and a talent for content curation that energizes a campaign,” said Co-Founder/Co-CEO CATHY CSUKAS. “As on-demand/podcasting continues to gain traction in the marketplace, brand marketers and their agencies want to understand how to fully utilize the platform’s advertising opportunities to effectively and efficiently maximize listener connections. YVONNE’s insider’s perspective gives her the vision to recognize which strategy will accomplish a specific campaign’s goals.”
“Having YVONNE on our team makes perfect sense,” added WACHSMITH. “She possesses all the intangibles we need to expand the ADLARGE footprint in digital audio. YVONNE’s knowledge and infectious love of podcasting will inspire our team and benefit our advertisers and content partners. We are very excited to welcome her.”
“The digital audio marketplace is moving at breathtaking speed,” said LACEY. “I’ve always admired ADLARGE MEDIA because they are innovators in audio and one of the first advertising companies to embrace audio across multiple platforms and devices. ADLARGE’s appetite for exploration in new audio platforms, combined with personalized ad campaign development is the formula that will drive success for advertisers and content providers.”