WQHT (Hot 97)/New York's 'Summer Jam' Expands Internationally
March 30, 2016 at 8:09 AM (PT)
EMMIS COMMUNICATIONS and EMMIS Top 40/Rhythmic WQHT (HOT 97)/NEW YORK are making "The World's Largest HipHop Concert," HOT 97 SUMMER JAM on JUNE 5th at METLIFE STADIUM, even bigger -- as the event will expand internationally with the launch of HOT 97 SUMMER JAM TOKYO in JULY 2016.
EMMIS has signed a multi-year license agreement with AVEX LIVE CREATIVE, JAPAN's premiere entertainment production and management company, a division of AVEX GROUP HOLDINGS. As part of this arrangement for SUMMER JAM TOKYO, AVEX will also utilize TREVANNA ENTERTAINMENT, the production team behind SUMMER JAM at METLIFE STADIUM.
Now in its 23rd year, HOT 97 SUMMER JAM is a day-long, two-stage celebration of Hip-Hop attracting more than 55,000 fans and the genre's top names. JAY-Z, WU-TANG CLAN, MARY J. BLIGE, EMINEM, KENDRICK LAMAR, SNOOP DOGG, and more have previously performed. The annual festival is famous for their surprise, unannounced musical guests.
Terms of the deal were not disclosed.
EMMIS Pres. PATRICK WALSH commented, "HOT 97 SUMMER JAM TOKYO reinforces the global awareness and significance of the HOT 97 brand and the groundbreaking DJs who play such an important role in breaking and cultivating hip-hop's top past, present and without question future performers. HOT 97 has a passionate following in JAPAN and hip hop is experiencing enormous growth in popularity among Japanese millennials. We look forward to working with our partners to deliver an authentic HOT 97 SUMMER JAM experience to the growing legion of Japanese hip hop fans and share the experience with our American listeners as we promote the groundbreaking event to our audience in NEW YORK and all over the U.S. Our goal is to add another significant event to a country so rich in history and culture."
AVEX LIVE CREATIVE CEO KATSUMI KUROIWA added, "I feel honored that we are able to bring HOT 97 SUMMER JAM, one of the world's most reputable Hip-Hop events, to JAPAN. " KUROIWA went on to say, "With the waves of globalization approaching from many directions and the demands for new experiences continuously increasing, the fact that HOT 97 SUMMER JAM, which represents NEW YORK's Hip-Hop culture like nothing else, is coming to TOKYO demonstrates how extremely treasured music festivals are and just how worldly Hip-Hop is. This partnership will bring a taste of NEW YORK right into the center of Japanese art and music."
SUMMER JAM TOKYO will take place FRIDAY, JULY 29th at ZEPP TOKYO. The lineup, which will include some of the hottest names in Hip-Hop throughout the world including the biggest Hip-Hop acts in JAPAN, will be announced at a later date.