Casablanca Records, Jagermeister Partner For Strategic Marketing
March 30, 2016 at 12:16 PM (PT)
CASABLANCA RECORDS, an imprint of REPUBLIC RECORDS, and JAGERMEISTER are joining forces in a strategic marketing partnership. JAGERMEISTER will work with CASABLANCA artists on a number of the brand’s other initiatives, including performances as part of their integrated Electronic Dance Music (EDM) festival program with LIVE NATION and the hosting of exclusive STAG'S CLUB influencer events, as well as other digital, social media and PR activations.
JAGERMEISTER Dir./Music Marketing CLIFF RIGANO commented: “JAGERMEISTER boasts a deeply rooted history in music, creating partnerships all around the world, and we pride ourselves in working with some of the most respected players in the music business. This latest initiative with CASABLANCA RECORDS takes things up a notch by bringing together two innovative industry leaders to creatively support groundbreaking artists and bands that stand apart from the rest.”
The partnership will involve CASABLANCA artists that speak to JAGERMEISTER’s heritage, ingredients and process through the creation of original video content, music videos, remixes and more. SEVEN LIONS, PRINCE FOX and GAZZO are already on deck to release exclusives through the innovative joint venture. The two brands will also work together to reach influencers with the partnership, building immersive engagement opportunities at various events including COACHELLA, and more.
Commented CASABLANCA GM BRETT ALPEROWITZ: “We're very excited to break ground with JAGERMEISTER on this partnership. With our shared focus on music, lifestyle and culture, this spirited alliance will take us well beyond the traditional brand sponsorship to impart something altogether new to music.