Adam Carolla To Do Two 'Clean' Shows Per Week To Aid In Ad Sales
March 30, 2016 at 2:45 PM (PT)
ADAM CAROLLA will make two of his five weekday podcast episodes "clean" to attract brand advertisers hesitant to buy the show in its unexpurgated state, the PODCASTONE host told listeners on his latest edition.
"The problem," CAROLLA explained, "is content. I'm swearing a blue streak, and CADILLAC and SONY aren't getting on board. As a matter of fact, our competitors would cut out some clips of me going on some horrible rant on stage at the IRVINE IMPROV, and send them to these people ... and say, do you really want to spend your investment ... do you want to invest your advertising dollars with this guy?"
He said that the solution he and PODCASTONE agreed upon was to have two episodes per week, WEDNESDAYS and FRIDAYS, be expletive-free, and he noted that he had done that on broadcast radio with "LOVELINE" and that he "never felt encumbered" substituting abbreviations like "B.S." or "a-hole."
"I don't look at this as censorship. Censorship is ideas," he added, saying that the restrictions are about the words and not the subjects of his conversations. He said that he discussed the matter with PODCASTONE and told them that he didn't think that a show without expletives would work for his audience, but that he understood that large advertisers might be hesitant to come aboard the show as it has been done to date.
"I wouldn't call it a clean show," CAROLLA said of the WEDNESDAY and FRIDAY versions, "I'd call it a 'What I Used To Do On The Radio' show."