Bryson Tiller Tops Deezer's 'Most Addictive' Song Survey
March 30, 2016 at 4:17 PM (PT)
LOUISVILLE, KY, R&B artist BRYSON TILLER -- often compared to DRAKE and THE WEEKND -- has the most "binged-upon" track of this year with "Sorry Not Sorry" getting 90% more repeat listens per user than the average song. He is followed by FALLOUT BOY, with their hit "Centuries" enjoying 72% more streams than average, according to a study made by streaming service DEEZER.
TILLER makes two appearances in DEEZER’s Top 10 MOST-REPEATED TRACKS for both the U.S. and U.K., doubtless owing to the popularity of his debut album "T R A P S O U L," released last OCTOBER. In the U.S., "Exchange" has received 53% more repeat streams per user than the average song, proving that he is one of the breakout artists of 2016 so far.
UNIVERSITY OF SURREY UK Sr. Lecturer In Music DR. CHRISTOPHER WILEY said, “‘When considering what makes a song ‘addictive,’ an upbeat tempo usually helps. ‘Sorry Not Sorry’ is faster and more rhythmic than ‘Exchange,’ and in some respects lends itself to repeat listening even more than the latter track. But both are equally entrancing in different ways given the extent of the mesmerizing repetition they incorporate, and it is therefore clear why AMERICAN consumers have listened to them so addictively.”
The Most Addictive Songs differ from the Top 10 Most Streamed Tracks in total, which BRYSON TILLER also dominated with two hits in the Top 10. The artists represented in both lists includes THE WEEKND with "Earned It (Fifty Shades Of Grey)" reaching ninth place in the Addictive Top Tracks and "The Hills" being the fifth Most Streamed Track and rapper/singer FUTURE with "Stick Talk (DS2)" reaching fourth place in the Addictive Top Tracks and "Jumpman" being the #1 Streamed Track in the U.S. on DEEZER.
L.A. singer/songwriter JHENE AIKO is the only female artist in the Top 10, with "Worst" being binged on to the tune of 48% more streams per user.
DEEZER has launched a "binge button" which will allow users to click on a button that looks at their usage and tells them their official binge track. Added DEEZER U.S. Editorial Manager DARRICK WILLIAMS: "It's always great to see new artists develop into superstars and we're very excited to work with these on-the-rise artists to see who will close out this year on top. We are watching BRYSON TILLER closely and has had an incredible rise to stardom since the release of 'T R A P S O U L' last year. Not only has his music resonated with the CRICKET/DEEZER audience, but he's become one of our top artists on the service.”
U.S. TOP 10 ADDICTIVE SONGS OF 2016
Inc. average number of streams per user over a single month
1. BRYSON TILLER, "Sorry Not Sorry" 90% (pct. more repeat streams than average song)
2. FALL OUT BOY, "Centuries" 72%
3. THE CHAINSMOKERS, "Roses" 61%
4. FUTURE, "Stick Talk" 61%
5. CHRIS BROWN, "Liquor" 60%
6. G-EAZY, "Me, Myself & I" 60%
7. TWENTY ONE PILOTS, "Stressed Out" 59%
8. BRYSON TILLER, "Exchange" 53%
9. THE WEEKND, "Earned It (Fifty Shades Of Grey)" 50%
10. JHENE AIKO, "The Worst" 48%
U.S. TOP 10 MOST STREAMED TRACKS IN 2016
1. FUTURE, "Jumpman"
2. ADELE, "Hello"
3. DRAKE, "Hotline Bling"
4. BRYSON TILLER, "Don’t"
5. THE WEEKND, "The Hills"
6. JUSTIN BIEBER, "Sorry"
7. YO GOTTI, "Down In the DM"
8. FETTY WAP, "Trap Queen"
9. POST MALINE, "White Iverson"
10. FETTY WAP, "679" (feat. REMY BOYZ)