Sonya Askew Named Sr. Dir./Commerce At Def Jam Recordings
March 31, 2016 at 11:42 AM (PT)
DEF JAM RECORDINGS has named SONYA ASKEW Sr. Dir./Commerce. ASKEW will oversee the strategic planning and execution of DEF JAM’s commercial efforts across all retail partners. Additionally, ASKEW will be tasked with the aggressive expansion of DEF JAM’s Direct to Consumer (D2C) programs, and exploitation of the label's rich, historic catalog. ASKEW, who will be based in NEW YORK, will report directly to DEF JAM RECORDINGS GM FAISEL DURRANI.
DURRANI commented, "We’re thrilled that SONYA is joining the team here at DEF JAM. She comes to us with an unmatched expertise and knowledge of the commercial marketplace, as well as a deep respect and understanding of DEF JAM's artists and culture. Her unique instincts and insight have made her a consistent leader. We’re excited to bring her focus and energy to the team."
ASKEW added, "I've always been a huge fan of DEF JAM as a record label and a very strong brand. I'm excited and looking forward to working with STEVE, FAISEL and the entire DEF JAM team.”
ASKEW comes to DEF JAM after a five-year stint as Sr. Buyer/Urban Music for ANCONNECT, the exclusive music buying consultant for BEST BUY and WALMART.