Y'all Things Considered
April 1, 2016 at 1:28 PM (PT)
Less than a year after its 2015 launch, and thanks to y'all's input, the ALL ACCESS COUNTRY DAILY continues to improve and evolve with TODAY’s (4/1) re-branding in name and style to “Y’ALL ACCESS COUNTRY & WESTERN DAILY.” Our new logo is proudly displayed atop today’s newsletter, along with our heavily researched, customer-centric, redeployed content focus, and re-energized commitment to being y'all's Country & Western Music News Authority.
We realize this is a significant paradigm shift, but after hours of thinking outside the box, with a deep-dive into our site metrics, at the end of the day, a re-dedication to the rapidly re-emerging fascination with “Country & Western” music – particularly among millennials – was a clear win-win situation.
And why “Y’ALL?” Well, first, “ALL Y’ALL” was already trademarked. Additionally, after pouring through pages of research meta data, Y’ALL ACCESS discovered that, just as “Country & Western” will be the hottest music buzzword for 2016, there’s also tremendous upside and synergy to the viral messaging of all things Southern. It’s our hope that this new look and focus will be seen as authentic, transparent, and will empower y'all – our faithful readers – to continue being the influencers y'all always been. We hope y'all will marinate on our new look and feel, which we believe is organic in nature, breeds engagement, and provides the ROI y'all demand. The all-new “Y’ALL ACCESS COUNTRY & WESTERN DAILY” is on the runway now – take it offline, show it to y'all's colleagues during y'all's next elevator pitch. We hope y'all like it, because at the end of the day, there y'all go!