Chris Stapleton's Return To Hometown Sees Big Returns For High School
April 4, 2016 at 6:47 AM (PT)
MERCURY NASHVILLE artist and six-time ACM AWARD winner CHRIS STAPLETON recently returned to his hometown of PAINTSVILLE, KY for a free concert as part of RAM TRUCKS' "HOMETOWN HEROES" series (NET NEWS 3/15) in conjunction with ACM LIFTING LIVES. STAPLETON's two-day visit saw the surprise delivery of much-needed band instruments to CENTRAL HIGH SCHOOL students, two free concerts, and the unveiling of a RAM NATION volunteer-constructed outdoor stage.
Footage from the "HOMETOWN HEROES" event was aired as part of a 60-second television spot during last NIGHT's (4/3) "51ST ACADEMY OF COUNTRY MUSIC AWARDS" telecast on CBS-TV. "While the story of CHRIS STAPLETON may not be widely known, it's one of pride, dedication and perseverance, all values important to our RAM truck owners," said FCA US Dir./Brand Advertising MARISSA HUNTER. "It was a great opportunity and honor for us to go back to PAINSTVILLE with CHRIS to document his return to the place that built his character and work-ethic. In addition to the spot [aired] during SUNDAY's ACM AWARDS show, RAM will be creating videos from this experience to show millions of people the very special town and moments that made CHRIS the man he is today." Check out photos and video from STAPLETON's return to KENTUCKY here. STAPLETON was also profiled on CBS-TV's "CBS SUNDAY Morning" YESTERDAY (4/3), where he discussed his KENTUCKY roots and rise to stardom. Check out that feature here.