Mediabase Pacts With Shazam To Debut Shazam Charts
April 4, 2016 at 11:02 AM (PT)
MEDIABASE has entered into a partnership with SHAZAM, an app that connects artists and fans. The partnership will begin with weekly SHAZAM Charts on the MEDIABASE site in the U.S. and CANADA. Data will be available every MONDAY, beginning TODAY (4/4).
SHAZAM helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and in retail stores. SHAZAM Tag Charts will feature the top songs from the U.S. as well as charts from GERMANY, SPAIN, FRANCE, GREAT BRITAIN, and ITALY (plus all five combined).
In the U.S., the top 50 songs from markets 1-100 will be presented each week, and the top 30 songs will be published from markets 101-150. In CANADA, the top 30 songs from the top 10 Canadian markets will be delivered on a weekly basis.
“We are excited to be able to provide SHAZAM data on a weekly basis for our radio and music industry clients," MEDIABASE Pres./CEO PHILIPPE GENERALI said. "This has been one of the most requested features our subscribers have been asking for and we’re elated to be able to deliver this data is an accessible and timely manner.”
"We consistently get requests for detailed organic data," SHAZAM SVP/Global Music PETER SZABO said. "Adding the integration of SHAZAM analytics to MEDIABASE's existing charts provides specific industry insight into the songs getting immediate reaction on the radio.”
“Our team at MEDIABASE has always recognized the value of SHAZAM," iHEARTMEDIA & MEDIABASE Worldwide EVP/Integrated Music Marketing ALISSA POLLACK said. "Their data has been important in identifying songs that have gone on to be big hits. SHAZAM has been a very valuable part of our MEDIABASE Power Playlist on a national level for two years. Now, we get to share not only national data, but our users can see the effect of specific airplay in the top markets across the U.S. and CANADA. This is a giant step forward in new music discovery.”