NAB Education Foundation Announces 'Service To America' Award Winners
April 4, 2016 at 11:48 AM (PT)
The NAB EDUCATION FOUNDATION (NABEF) announced the winners of the 2016 CELEBRATION OF SERVICE TO AMERICA AWARDS, recognizing outstanding community service by local broadcasters. Winners will be honored at a dinner to be held TUESDAY, JUNE 21st at the ANDREW W. MELLON AUDITORIUM in WASHINGTON, D.C.
"Local broadcasters are an essential part of the fabric of their communities," said NABEF Pres. MARCELLUS ALEXANDER. “The NAB EDUCATION FOUNDATION proudly salutes the recipients of this years’ SERVICE TO AMERICA AWARDS for their unwavering commitment to making a positive local impact.”
The AWARDS will honor the following broadcasters:
PRESIDENT’S SPECIAL AWARD
ARIZONA BROADCASTERS ASSOCIATION: For their one-hour special, “Hooked: Tracking Heroin’s Hold on ARIZONA,”created in partnership with the WALTER CRONKITE SCHOOL OF JOURNALISM AND MASS COMMUNICATION at ARIZONA STATE UNIVERSITY, which aired simultaneously on all of ARIZONA’s 34 television stations and 93 radio stations in JANUARY 2015.
SERVICE TO CHILDREN AWARD
CBS RADIO Sports WXYT/DETROIT: For its STUDENT HEART CHECK program, which helped raise money and awareness for student athletes at risk of hypertrophic cardiomyopathy – an acute life threatening heart condition. Produced in partnership with BEAUMONT HOSPITAL and the CHILDREN'S MIRACLE NETWORK, WXYT led and supported the program with multiple public service announcements, valued at $1.1 million. In 2015, the campaign raised a respectable $30,000 in donations and additional sponsor outreach.
HOWARD UNIVERSITY UAC WHUR/WASHINGTON, D.C.,
ADX COMMUNICATIONS Country WYCT (CAT COUNTRY 98.7)/PENSACOLA, FL.
SERVICE TO COMMUNITY AWARD
COX RADIO GROUP, MIAMI, FL: Through PSAs, events and “food-raisers,” COX RADIO GROUP MIAMI helped feed their community with year-round outreach, feeding an estimated 1,500-2,000 people weekly. Conducted in partnership with the WAYNE BARTON FOUNDATION and BROWARD COUNTY SHERIFF's office, the food drive campaign collected more than 100,000 pounds each weekend to support retirees and fixed income families.
CARTER BROADCAST GROUP Urban Contemporary KPRS (HOT 103 JAMZ)/KANSAS CITY, MO