Learfield Inks Deal For Multimedia Rights To Arkansas State U. Sports
April 6, 2016 at 12:18 PM (PT)
LEARFIELD has inked an exclusive 10-year deal for the multimedia rights to ARKANSAS STATE UNIVERSITY athletics and will establish RED WOLVES SPORTS PROPERTIES to manage radio and television game broadcasts, signage, digital, corporate sponsorships, and coaches' shows.
ARKANSAS STATE Dir./Athletics TERRY MOHAJIR said, “We are glad to partner with LEARFIELD, one of the industry leaders, and excited about this monumental agreement for our emerging athletics department. This new partnership will allow us to generate unprecedented revenue for our program. I’m excited to show our new partner the passion our corporate community has for the RED WOLVES.”
"Without a doubt, TERRY and his team have done an outstanding job raising the profile of the RED WOLVES and creating a memorable environment for student-athletes,” said LEARFIELD Pres./CEO GREG BROWN. “We’re humbled for the opportunity to work with A-STATE and look forward to entering the great state of ARKANSAS for the first time and getting our team set up as soon as possible to begin building relationships with current and potential partners.”