Learfield Inks Deal For Multimedia Rights To Davidson College Sports
April 7, 2016 at 12:22 PM (PT)
DAVIDSON COLLEGE athletics' multimedia rights are going to LEARFIELD under a 10-year deal starting JULY 1st. LEARFIELD will launch DAVIDSON SPORTS PROPERTIES to manage the school's broadcast rights and other sales opportunities.
"We are extremely pleased and excited to announce our long-term partnership with LEARFIELD, an organization with a significant history and breadth in the management of multimedia platforms,” said DAVIDSON Dir./Athletics JIM MURPHY. “We anticipate our collaboration will begin immediately as we work together to enhance the brand of DAVIDSON COLLEGE."
“DAVIDSON is a great addition to the LEARFIELD family, and we’re excited to work with JIM and his team to further the WILDCAT brand across many platforms,” said LEARFIELD Pres./CEO GREG BROWN. “We have roots deeply planted all across the EAST and within the CAROLINAS and look forward to representing DAVIDSON.”