Alpha Media Chooses Aptivada As Software Provider
April 12, 2016 at 10:44 AM (PT)
ALPHA MEDIA has pacted with APTIVADA, a leading software provider to the media industry. As part of the multi-year agreement, APTIVADA will be powering contesting, promotions, database management and retargeting for ALPHA MEDIA, which has 254 stations in 52 markets.
“We are thrilled to have ALPHA MEDIA on board,” APTIVADA co-Founder CREIGHTON GREEN said. “They are incredibly innovative and have digital and social as a top priority.”
By using APTIVADA to power its contesting, promotions and newsletters, ALPHA MEDIA will be tying everything into one system and will now have the ability to run National contests, promotions and sales-driven campaigns from the top-down.
“We are extremely excited for this opportunity to work with APTIVADA,” ALPHA MEDIA CEO/Pres. BOB PROFFITT said. “We’ve been able to condense the majority of our digital functionality into one agreement and partnership. By working exclusively with APTIVADA, our stations will see an increase in their social footprint and provide a new set of tools to our Digital Sales teams to generate increased revenue.”