Sun Broadcast Group Adds WBOS (Radio 92.9)/Boston and The Cromwell Group To Shazam For Radio Platform
April 12, 2016 at 1:18 PM (PT)
SUN BROADCAST GROUP has added CROMWELL RADIO GROUP and GREATER MEDIA to the SHAZAM FOR RADIO platform.
SHAZAM FOR RADIO is the first-ever interactive radio service designed for every station’s unique content. It will soon be available for use on 28 CROMWELL RADIO GROUP stations and GREATER MEDIA Alternative WBOS (RADIO 92.9)/BOSTON, MA.
Said WBOS PD KEN WEST: “In a world of ever-increasing audio options, RADIO 92.9 is excited to partner with the technology of SHAZAM FOR RADIO. Our goal is to find out more about our listeners to serve them content customized to their likes and dislikes.”
Added THE CROMWELL GROUP President BUD WALTERS: “SUN BROADCAST GROUP’s groundbreaking SHAZAM FOR RADIO platform will change the way our listeners and advertisers interact with radio by allowing them to get content in real time, as they are listening,”
Said SUN BROADCAST GROUP SVP Programming and Affilaite Relations RON RIVLIN: “We are so pleased to be working with these creative, forward-thinking radio groups in bringing another level of interactivity to their great radio properties. SHAZAM FOR RADIO will allow them to engage directly with their audience by giving them real-time access to all their content, personalities, promotions and advertisers. We look forward to working with the programming and sales departments of these industry-leading companies.
For more information on SHAZAM FOR RADIO, contact RON RIVILIN at (212) 380-9303 or RRivlin@sunbgi.com.