This Week's Merge: Think Of Your Show As An Enterprise; Something That Should Always Be On
April 13, 2016 at 3:58 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Understanding what your audience is doing when they're not listening to you is critical as we look for ways to be a part of their daily lives.
"And while video has always been an effective part of any brands content strategy, consumption continues to explode:
- 500 million people watch video on FACEBOOK each day.
- TWITTER shows how video drives a higher rate of getting your content shared.
- SNAPCHAT has 8 billion video views a day.
- And 300 hours of video are uploaded on YOUTUBE every 60 seconds.
"With all of that consumption, becoming proficient at video should be on everyone’s mind, but of course that’s easier said than done. We’re dealing with an audience addicted to distraction – scrolling their smart phones is a pastime.
"So how do you resonate enough to 'pause the scroll?'
"Take the camera off you and show us what’s happening around you. That’s when it becomes a shared experience.
"Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space."