WXBN/Winchester Re-Brands To 'True Country'
April 12, 2016 at 3:43 PM (PT)
CENTENNIAL BROADCASTING II, LLC Country WXBN (B105)/WINCHESTER, VA has rebranded as "TRUE COUNTRY" to focus on the heritage of both the station group and the format. The transition took effect YESTERDAY (4/12) at 5p (ET). "Listeners can expect to hear a music intensive variety of traditional classics and the best of the best," said WXBN PD MIKE HERALD. "We believe this is the true identity of the area, the heritage, and the people."
"Serving our community and the SHENANDOAH VALLEY is our mission. After careful analysis, it was determined that what's hot in HOLLYWOOD or NASHVILLE or 'AMERICAN Idol' doesn't necessarily translate to the tastes and desires of WINCHESTER or the VALLEY," said CENTENNIAL/WINCHESTER GM/Market Manager CHRIS MARTIN. "PATSY CLINE recorded in our building, in our studios, on our microphones, and with our staff. That is a fact. And since when does fantastic go out of style?"