iHeartRadio, What's Trending Partner For Tubeathon To Benefit American Red Cross, April 20th
April 14, 2016 at 11:35 AM (PT)
iHEARTRADIO and online destination WHAT'S TRENDING are partnering for TUBEATHON, a digital telethon and musical variety show benefiting the AMERICAN RED CROSS on WEDNESDAY, APRIL 20th, streaming live from the iHEARTRADIO THEATER in LOS ANGELES on twitch.tv/whatstrending from 7-9p (PT) with a gaming pre-show from 5-7p (PT).
The event serves as an early kick-off to the AMERICAN RED CROSS' 2016 GIVING DAY on APRIL 21st, a one-day fundraising effort designed to increase public emergency preparedness awareness and raise funds to help families who have been affected by disasters such as home fires.
AMERICAN RED CROSS President/CEO GAIL McGOVERN stated: "TUBEATHON is a powerful platform that brings together entertainers and influencers to raise awareness and funds for families affected by emergencies or disasters. We are thrilled to be involved in this unique concert event as part of our GIVING DAY awareness and educational programs."
TUBEATHON will feature musical performances by MAGIC!, NICK FRADIANI, La'PORSCHE, JESSICA SANCHEZ, ALYSON STONER, BC JEAN & MARK BALLAS, CHANEL WEST COAST, MELANIE MARTINEZ, ILOVEMEMPHIS, CHRISTINA GRIMMIE, JAMES MASLOW, TYLER HILTON, DSHARP, 80FITZ, SKY BLUE, SAM TSUI, JANINA GAVANKAR, ALEX BOYE and HEFFRON DRIVE, among others. The show will also include variety segments and appearances from fan-favorite influencers live from TUBEATHON's TWEET BANK, a modern-day take on a charity phone bank.
Hosted by SHIRA LAZAR with co-hosts BART BAKER, QUDDUS and TARYN SOUTHERN, TUBEATHON's mix of celebrity guests and social media influencers -- who traditionally generate more than 200 million social media impressions combined -- will encourage viewers throughout the live stream to participate and donate to the RED CROSS by using the hashtag #help1family. For every TWEET with the #help1family hashtag, CRAIGSLIST founder CRAIG NEWMARK will donate $1 to RED CROSS.
Leading up to TUBEATHON, iHEARTMEDIA leveraged the company's multiplatform assets to address key aspects of fire safety and prevention. For the last several weeks, iHEARTMEDIA has launched an on-air and online campaign across its more than 850 radio stations, station websites and iHeartRadio.com, designed to build awareness and drive tune-in to TUBEATHON.
iHEARTMEDIA EVP/Global Music Marketing ALISSA POLLACK commented: "At iHEARTMEDIA, it's a priority for us to focus on the relevant and critical issues that matter most to our listeners and our communities. TUBEATHON is a unique opportunity to deliver a very important message about home fire safety and preparedness by combining the social influence of some of the most popular online celebrities with the national and local reach of all of our 850+ radio stations."
For more information, visit www.redcross.org.