Nielsen: Record Store Day Highlights Vinyl Sales
April 14, 2016 at 2:47 PM (PT)
In advance of RECORD STORE DAY on APRIL 16th, NIELSEN ENTERTAINMENT, crunched some numbers to come up with a few conclusions on vinyl and physical record sales. Chief among them is the continued rise in vinyl sales -- 10 years running -- which led to 12 million units sold in 2015, a 30% increase over 2014. Vinyl sales are already up 10% in 2015.
What is driving sales?
* Catalog (defined as an album 18 months or older) outsells new releases on vinyl; 60% of all vinyl sales are catalog. Among the top vinyl sellers for 2016 YTD, alongside ADELE, 21 PILOTS and KENDRICK LAMAR, are BOB MARLEY & THE WAILERS, PINK FLOYD, THE BEATLES and MILES DAVIS.
* Rock records comprise 68% of all vinyl sales; the next biggest categories (R&B/Hip Hop and Pop) were each 9%
* Millennials are 60% more likely to buy vinyl than the general population; 8% of U.S Millennials said they bought vinyl last year.
* While only 4% of all vinyl sales were EDM albums, 37% of all physical EDM sales were vinyl.
* With just a 2% share of sales, Country fans are not big vinyl fans, but CHRIS STAPLETON has the 10th biggest-selling LP this year with “Traveller.”