Mono Music Group Partners With FestiFi For Wireless Solutions At Live Events
April 18, 2016 at 11:29 AM (PT)
MONO MUSIC GROUP and crowd Wi-Fi provider FESTIFI are partnering to deliver internet and wireless solutions to some of the biggest live events in the world. FESTIFI has provided Wi-Fi for such major events as SUPER BOWL 50, SUNDANCE FILM FESTIVAL and COACHELLA VALLEY MUSIC & ARTS FESTIVAL, among others. MONO MUSIC GROUP, which includes industry veterans such as CEO GARY MARELLA, MARCUS SPENCE and TIMBALAND, is a multi-faceted entertainment company which oversees the careers of artists including EXPLORER TAPES, RKDN and NIKOLA BEDINGFIELD, among others. Explorer Tapes; RKDN; Nikola Bedingfield; and more.
“As attendance at festivals skyrocket, the bandwidth of traditional cellular networks dwindle. FESTIFI’s scalable wireless-centric solutions are a true game-changer," MARELLA said. "It delivers greater convenience to consumers, as well marketing opportunities to everyone in the live event space.”
“Partnering with MONO MUSIC GROUP will give us a distinct advantage over our competitors," FESTIFI Founder DAMON SCHROTBERGER said. "Their insight, relationships, and incredible team will further help us as a leader in this space. I am looking forward to a long and successful partnership.”
FESTIFI is using the investment to advance its R&D and growth in new markets; while leveraging the established industry footholds created through its partnership to identify and drive new business. MONO MUSIC GROUP furthers their footprint in mobile and logistic technology, and overall strategy of backing complimentary early-stage start-ups.
MARELLA is a 20-year veteran of the music industry who previously served as SVP for UNIVERSAL RECORDS, while partner SPENCE is also SVP A&R for MOSLEY MUSIC GROUP, where he discovered and signed ONE REPUBLIC to MOSLEY/INTERSCOPE RECORDS. SCHROTBERGER is now a partner in MONO MUSIC GROUP as well.