Futuri Media Launches 'Futuri Post'
April 19, 2016 at 3:35 AM (PT)
FUTURI MEDIA has released FUTURI POST, a new system that automatically records, produces and distributes on-demand audio for broadcasters.
The new FUTURI POST records broadcast audio, automatically slicing each audio element (song, spot, talk break, jingle, etc.) into its own audio file using a patent pending system. Content producers can view all of their broadcast audio in POST's easy to use web browser based interface. Then with just a few clicks, segments can be distributed to iTUNES (for podcasts), FACEBOOK, TWITTER, INSTAGRAM, RSS, and a widget for radio station websites.
"According to every major industry analyst, less than 5% of all podcasts are attributed to broadcasters as content producers. Radio has a tremendous opportunity in the on-demand space," FUTURI CEO DANIEL ANSTANDIG said. "As an industry, we spend billions of dollars each year to develop millions of hours of audio -- all to be used once. With FUTURI POST, broadcasters can extend the life of their broadcast audio."
The POST technology has been under development for three years, starting with the team at recently-acquired EDMONTON, ALBERTA-based STREAMON. ANDREW SNOOK, STREAMON’s co-founder and now VP/Streaming Systems at FUTURI added, "All of the podcast audio distributed by POST is NIELSEN encoded. Now, as consumers listen to broadcast audio clips on FACEBOOK, TWITTER, INSTAGRAM and iTUNES, the station will be eligible for PPM credit."