MUSEXPO Talks Streaming, Artist Management On Day 2
April 19, 2016 at 12:34 PM (PT)
A&R WORLDWIDE's MUSEXPO, held at the HOLLYWOOD ROOSEVELT HOTEL, offered a variety of high-powered panels on radio vs. streaming and artist management, MUSIC WEEK reports.
The day's first panel, STATE OF THE SONIC UNION, featured CHOP SHOP music supervisor ALEX PATSAVAS and BBC RADIO 1's CHRIS PRICE, discussing ways to access content and how artists can connect with their audience.
PRICE said the industry should rely on “passion first and data second," adding that radio and streaming were on a "collision course," but that "our strength is an intimate connection with the listener. There are multiple ways to have a hit these days but it is still difficult to have a significant hit without radio play."
PATSAVAS warned: “We are in a song-driven economy and we are going to miss out on the album's grace."
RED LIGHT MANAGEMENT Chief Strategy Officer/EVP BRUCE FLOHR summed up the challenges faced by today's artists and managers. "I used to work in the record business and we switched to the music business. The music business takes a holistic approach to artists."
"I think the music business is healthy," he insisted. "There is not a day that goes by when I don't have a conversation about music. The consumption, the passion for music is still there. It is our job to create experiences and find narratives that we can get people into."
SHAZAM co-founder CHRIS BARTON added: "There is a fragmentation of the number of sources to watch TV or how we get our radio. As there are more choices for different type of media experiences, it means that it is harder for artists to get exposure and reach real critical mass to become the next big artist."
WARNER MUSIC GROUP Chief Creative Officer and CEO of Artist Publishing & Partner Groups MIKE CAREN disagreed: "I like fragmentation because it offers a lot more opportunities for artists to find their way. A lot of people are reconsidering investing in the business. The business did not go away like KODAK. There has to be incubation and funding to grow the business.
The management panel featured REVELATION MANAGEMENT GROUP co-founder JORDAN BERLIANT calling for more windowing of new releases on free streaming services and insisting attitudes towards social media needed to change. “Artists who use social media most effectively don’t use it for promotion.”
But SIA manager, CRUSH MANAGEMENT's JONATHAN DANIEL insisted data was still useful “as an argument," including when using streaming/SHAZAM info to convince radio to play a song.
The day concluded with a keynote Q&A with INFECTIOUS founder and BMG U.K. SVP KORDA MARSHALL who covered his start in the music business playing drums in a band ("like RINGO but without the timing") and as an A&R scout paid £20 with RCA, where he went on to sign TAKE THAT based partly "on their complexion."
"It’s great to be 55, in a company that is hiring and signing and believes in music and is taking a long-term view," he said. "Their philosophy is different from the three bigger boys. They made clear they did not want to fire people from the company but rather have us growing the company for them."