UMG Ups Barak Moffitt To EVP/Content Strategy & Operations
April 21, 2016 at 11:19 AM (PT)
UNIVERSAL MUSIC GROUP (UMG) has promoted BARAK MOFFITT to the newly created position of EVP/Content Strategy and Operations, effective immediately. In his expanded role, MOFFITT will work closely with UMG’s label groups and Commercial Services Division to maximize revenue and create new commercial opportunities for audio-visual content across brands, direct-to-consumer experiences, live events, merchandise and licensing.
“UNIVERSAL MUSIC continues to transform and redefine the role of a modern music company,” EVP/CFO BOYD MUIR said. “When we develop, record, produce and market music, we also create valuable images, videos and other related content. In his new role, BARAK will coordinate and fully monetize these assets for our artists and labels across our company, as well as help create short and long-form videos, documentaries, behind-the-scenes features and many other exciting forms of audio-visual content for fans to enjoy around the world.”
“UNIVERSAL MUSIC and our artists are responsible for producing some of the world’s most compelling video content, whether that’s music videos, concert films or feature documentaries, films and television series," EVP MICHELE ANTHONY said. "Video is an important storytelling vehicle for reaching passionate fans and working with brands and other partners. With BARAK, we are strategically coordinating and harnessing our content production across our label groups to drive the best creative and commercial results for our artists.”
“Music consumption is at an all-time high and music fans have more choices than ever to engage with artists and their music,” MOFFITT said. “At UNIVERSAL MUSIC, we’re focused on finding the best consumer experiences to maximize income for our artists from all the compelling audio-visual content that our artists, labels and studios are continuously creating. I’m thankful to BOYD and MICHELE for this incredible opportunity.”