CMA To Release Consumer Research Results Via Weekly Webinars
April 26, 2016 at 9:30 AM (PT)
The COUNTRY MUSIC ASSOCIATION (CMA) will release findings from an extensive consumer research initiative to members in three weekly webinars beginning TUESDAY, MAY 3rd. The theme of the weekly series is "Understanding TODAY's Shifting Consumer Landscape and Changing Country Music Audiences, Music Choices, and Behaviors."
Each one-hour webinar will examine changes coming from the new generation of Country music fans and how those shifts will affect music behaviors and preferences. "Empowering our members and the industry with timely information about our consumers is central to our mission," said CMA CEO SARAH TRAHERN. "CMA is a resource and a valuable repository for information that supports the business interests of all our constituents." For more information on the research initiative and the webinar series, visit the CMA website here or via email here.