This Week's Merge: What Your Audience Is Doing When They’re Not Listening To You
April 27, 2016 at 3:26 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "Your audience is likely listening to your station every day.
"They rely on you to keep them company while they work, and when they drive. They trust you'll curate the best music, and keep them informed.
"We also know they are getting distracted by other platforms trying to earn their attention, too. And these sources aren't the typical stations up or down the dial.
"They happen to be some of the most awesome time sucks of today's culture. And it's only going to get noisier.
"Remember what's happening every 60 seconds in lives of the audience. How can you make your station cut through all of that noise?"
Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.