TuneIn's New Slogan: 'Listen Like You Mean It'
April 27, 2016 at 11:54 AM (PT)
TUNEIN is launching a new branding campaign created by ad agency MCKINNEY in which the slogan "Listen Like You Mean It” will be introduced. The slogan will debut TOMORROW (4/28) in CHICAGO and BOSTON, promoting TUNEIN's MAJOR LEAGUE BASEBALL and NFL Draft coverage. Spots will run in radio, digital, and social media to coincide with various major event like the MLB All-Star Game, the CMA Music Festival, and the political conventions, with twelve additional markets to be added shortly.
"The new brand campaign reflects TUNEIN's mission to deliver the world's best listening experiences," said TUNE VP/Marketing SCOTT PARKER. "It puts the listener at the center of the moment and celebrates audio that moves and transports you. MCKINNEY was the ideal agency to capture this vision and bring it to life."