iHeartMedia, Learfield Ink Extension For University Of Louisville Sports
April 28, 2016 at 5:45 AM (PT)
IHEARTMEDIA and LEARFIELD's LOUISVILLE SPORTS PROPERTIES have inked an extension of their deal for UNIVERSITY OF LOUISVILLE sports radio broadcasts.
The new deal covers 2017-2022 and includes football and men’s and women’s basketball games as well as coaches' shows. The CARDINALS' football and men's basketball games are heard on News-Talk WHAS-A/LOUISVILLE, Classic Hits WWRW (REWIND 105.5)/LEXINGTON, News-Talk WSFE-A/BURNSIDE-SOMERSET, KY, and Sports WCKY-A (ESPN 1530)/CINCINNATI; the deal also includes an option for an HD2 channel in the LOUISVILLE market. Games bumped from WHAS due to schedule conflicts will continue to go to Sports WKRD-A (790 KRD)/LOUISVILLE, which also carries UofL women's basketball.
“UofL athletics has a rich tradition we’re proud to be a part of,” said iHEARTMEDIA KENTUCKY-INDIANA Region President EARL JONES. “We’re looking forward to working with the staff at LOUISVILLE SPORTS PROPERTIES and continuing to broadcast CARDINAL athletics like we have for so many years.”
“We’re excited to be working with iHEARTMEDIA and growing a partnership that has been around since the early 80’s,” said UofL VP/Director of Athletics TOM JURICH. “Adding this extended coverage for our sports programs allows us to enhance the connection with CARDINAL fans and alumni everywhere. I sincerely appreciate the leadership of EARL JONES in working with us and our marketing partner to develop a wide approach that our fans will enjoy.”
“It’s important for us to provide quality partners and affiliates to broadcast UofL Athletics and I’m pleased we’ll continue our long-standing and solid partnership with iHEARTMEDIA,” said LOUISVILLE SPORTS PROPERTIES GM JOHN PENNY. “Their knowledge of the market, strength and the reach of the WHAS-AM signal has proven to be a great match for broadcasting UofL athletic events.”