NextRadio Data Finds 'Visually-Appealing' Radio Stations Experience More Listening, Per Listener
April 28, 2016 at 6:40 AM (PT)
Analysis of 11 million NEXTRADIO listening hours shows that radio stations that enhance their terrestrial broadcast with visuals and related content average nearly twice the tune-ins and 2 hours more listening, per listener, per month, in NEXTRADIO vs. stations which only display their station logo.
“Today consumers are part of an ever-evolving app world, and they expect to see and engage with content on their smartphones," said NEXTRADIO Pres. PAUL BRENNER. "By providing local FM radio listeners a live look at what is airing in their market before they tune-in, NEXTRADIO provides a compelling new listener engagement option.”
BRENNER went on to explain: “Stations benefit from NEXTRADIO, because it doubles listening through the visualization of FM broadcast radio -- making listeners more engaged and loyal. Not only does the data show that these stations experience more tune-ins and overall listening, but it also shows that the listening gap is widening between those that provide enticing visuals and related content versus those that do not.”