YouTube Exec: We Pay Artists More Than Radio
April 29, 2016 at 12:04 PM (PT)
YOUTUBE Head of International Music Partnerships CHRISTOPHE MULLER took to his YOUTUBE CREATOR BLOG yesterday with a post dubbed "Setting The Record Straight," to counteract what he called "a chorus of music label representatives and artists accusing YOUTUBE of mistreating musicians." Artists such as NIKKI SIXX and BLONDIE have been outspoken about YOUTUBE's practices, urging the GOOGLE-owned company to "do the right thing" (NET NEWS 4/26)
MULLER insists, "The truth is that YOUTUBE takes copyright management extremely seriously and we work to ensure rightsholders make money no matter who uploads their music."
He insists "fan videos ... can be a way to drive exposure and boost sales," pointing to a recent BEN AFFLECK interview that "helped propel SIMON AND GARFUNKEL's 'Sounds Of Silence' to the Top 10 Hot Rock Songs chart 50 years after it was released."
MULLER then compares YOUTUBE revenue to what radio pays artists. "Radio, which accounts for 25% of all music consumption in the U.S. alone and generates $35 billion of ad revenue a year, pays nothing to labels and artists in countries like the U.S." He also points,out, in the U.K. and FRANCE, where radio does pay royalties, YOUTUBE pays out a rate "at least twice as high."
Of course, radio doesn't allow a listener to pick what songs they want to hear, like YOUTUBE does. MULLER points to YOUTUBE's promotional value as "one of the only platforms that allows anyone to get their music heard by a global audience of over one billion people."
He concludes that YOUTUBE has paid out over $3 billion to the music industry "to date ... and that number is growing significantly year-on-year."