Will Sterrett Launches Rockcastle Media Group, 'Think Fast!' Daily Trivia Feature
May 2, 2016 at 4:00 AM (PT)
Veteran radio newsman and producer WILL STERRETT has left ENTERCOM News-Talk KMBZ-A and KMBZ-F/KANSAS CITY to launch his own syndication company, ROCKCASTLE MEDIA GROUP. The new company, based in KANSAS, is starting with a new short-form daily trivia feature, "THINK FAST!" The 2-minute, multi-format weekday feature starts TODAY (5/2) and is hosted by STERRETT; ADLARGE MEDIA is handling sales representation in partnership with DAN HOLIDAY PRODUCTIONS.
“The launch of ROCKCASTLE MEDIA GROUP and THINK FAST! is the fulfillment of a dream more than a decade in the making,” said STERRETT, whose resume includes stops at CNN RADIO, WLW-A/CINCINNATI, KTRH-A/HOUSTON, KRLD-A/DALLAS, and KMBZ. “We’re grateful to the stations who have already made THINK FAST! part of their daily schedules, and look forward to welcoming more affiliates into the ROCKCASTLE MEDIA GROUP family through top-notch short-form and long-form programming and exemplary service for our affiliates and advertising partners.”
“As the radio industry has consolidated, station operators often find themselves with fewer options for programming, less attention to detail from network partners, and bigger challenges when it comes to getting the affiliate relations help they deserve,” said VP/Affiliate Relations KAREN EMERICK, explaining the company's "Partners First" initiative. “’Partners First’ truly is at the center of everything ROCKCASTLE MEDIA GROUP does.”