Radioline Chooses Triton Digital's a2x
May 2, 2016 at 5:55 AM (PT)
TRITON DIGITAL has signed the European radio and podcast aggregator, RADIOLINE, to use a2x, TRITON’s programmatic audio advertising exchange. This partnership enables the programmatic purchase of online digital audio inventory on RADIOLINE’s web site to start, with TV and mobile inventory becoming available this SUMMER.
“The programmatic audio marketplace is mature and very attractive to advertisers,“ said TRITON DIGITAL Managing Dir./Market Development and Strategy BENJAMIN MASSE. “We are thrilled to partner with RADIOLINE to help them leverage this powerful medium. Their diverse and engaged audience will be a valuable addition to the exchange.”
“We are pleased to partner with TRITON DIGITAL to leverage the ease and efficiency of programmatic buying to monetize our digital audio inventory,“ said RADIOLINE CEO GEOFFROY ROBIN. “The robust targeting and tracking capabilities of a2x will be incredibly valuable in reaching our monetization goals”