This Week's Merge: Finding You – That's The Differentiator
May 4, 2016 at 3:55 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "FACEBOOK's MARK ZUCKERBERG recently revealed some impressive stats:
"There are 7.4B people in the world
There are 3.35B people with Internet access
There are 1.65B people on FACEBOOK."
LORI continued, "MARK ZUCKERBERG is king."
"He mentioned people spend an average of 50+ minutes per day toggling FACEBOOK, MESSENGER and INSTAGRAM (and that number continues to grow). He also said users typically miss 70% of all content trying to get through our News Feeds."
For insight on what this means, and "If you’re serious about wanting to be that 'elite 30% content' that gets the eyeballs -- listen closely when the social CEOs speak. They give us the map to where consumer behavior and social is going."
Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.