96.3 The Block/Greenville Adds New Simulcast On 104.5
May 5, 2016 at 4:00 AM (PT)
ENTERCOM Urban HD-2 (96.3 THE BLOCK)/GREENVILLE, SC is expanding its coverage to SPARTANBURG and can now also be heard on 104.5 FM.
“96.3 THE BLOCK has been a huge success in GREENVILLE. In six months, it’s already a leader with Black listeners in GREENVILLE COUNTY and in many of the demographics and dayparts sought after by advertisers,” said VP/GM STEVE SINICROPI.
“For over 15 years there were only two radio stations serving the African American market in GREENVILLE. When we launched 96.3 THE BLOCK as a third choice it quickly became a favorite with GREENVILLE listeners. In addition to serving our listeners, our favorable pricing has made radio affordable again for small businesses, many of whom have been priced out of the market for years. Our top request from listeners and advertisers has been to expand service into Spartanburg and now the simulcast on 104.5 FM delivers 96.3 THE BLOCK to SPARTANBURG listeners and advertisers.”