Radio Mercury Award 2016 Finalists Announced
May 5, 2016 at 12:59 PM (PT)
More than 100 radio spots and campaigns have made it to the finals of the 2016 RADIO MERCURY AWARDS, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. ALMA DDB and FCB CHICAGO lead this year’s entries throughout multiple categories. The RADIO MARKETER OF THE YEAR will be awarded to the COCA-COLA COMPANY at the JUNE 2nd awards event.
The 2016 finalists incorporate a wide range of small to large advertising agencies and radio stations alike, as well as national and regional advertisers from the automotive, consumer packaged goods, wine & spirits, entertainment, fast food, financial services, travel & tourism, telecommunications, cable and quick serve restaurant categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.
THE RICHARDS GROUP Brand Creative Group Head CHRIS SMITH, the chief judge for the RMAs, explained: “At the heart of a compelling and creative radio spot is storytelling. These finalists moving to the next round all tell their stories in surprising ways that still deliver on their briefs.”
RADIO ADVERTISING BUREAU President/CEO ERICA FARBER commented: “The bar continues to be set at an exceptionally high level of creative excellence. The stature of creative executions incorporated on this list, no matter the advertiser or market size is amazing. Building brand awareness and driving ROI, are radio’s best attributes, and all of these finalists creatively succeed on delivering that promise.”
For a full list of finalists, go here.