Conclave 41 Adds Nielsen’s 'Streaming Insights For Success' To Summer Learning Conference Agenda
May 6, 2016 at 5:26 AM (PT)
THE CONCLAVE, which celebrates 41 years of educating radio broadcasters this year, adds NIELSEN MUSIC GM ERIN CRAWFORD and VP/Radio STEPHANIE FRIEDMAN to the agenda for its SUMMER LEARNING CONFERENCE, CONCLAVE 41. CRAWFORD and FRIEDMAN will present, “Streaming Insights for Success.” The special session is open to all CONCLAVE 41 registrants.
CONCLAVE 41 will be held JULY 14th-15th at the Crowne Plaza in MINNEAPOLIS.
CRAWFORD and FRIEDMAN will speak to the surge in on-demand streaming -- with over 300 billion songs streamed in 2015 -- and will discuss the opportunities and insights that presents for radio broadcasters. By analyzing streaming activity, attendees will learn how music fans are discovering and consuming music and how that is changing over time. CRAWFORD and FRIEDMAN will also present case studies demonstrating the power of on-demand streaming as a measure of song appeal.
CONCLAVE Chair LORI LEWIS said, “This is a fascinating, must-learn-from presentation for radio stations of all market sizes and formats. Streaming complements Radio’s 'Mothership' (the FM/AM stick), and ERIN and STEPHANIE will break down the data for us and show how it can help inform programming decisions that build listenership and engagement.”
For more information and to register for CONCLAVE 41, visit www.TheConclave.com.