Drake Smashes Sales, Streaming Records
May 9, 2016 at 11:09 AM (PT)
Exclusivity pays -- even in the record business. That's what APPLE head of content LARRY JACKSON believes after DRAKE sold more than one million copies of his new album, “Views,” in less than five days when it was available only on APPLE’s iTUNES download store and its subscription streaming service, APPLE MUSIC, the WALL STREET JOURNAL reports. The album sold 632,000 copies in the first 24 hours.
JACKSON asserts that DRAKE used the company’s streaming service to market the album and corral his fans into one place, which precipitated record-setting sales. "Over the past year DRAKE has hosted 20 episodes of his radio show, OVO Sound, on APPLE MUSIC’s free Beats 1 radio station, using the show to announce the album release details and to debut several songs, including his hit “Hotline Bling,'" WSJ reported. "APPLE also advertised the album on the iTUNES home page and is running TV ads for the album during NBA playoff games."
What's more, MUSIC BUSINESS WORLDWIDE cites market monitor BUZZANGLE data that found tracks from Views generated 247.9 million streams in the U.S. in its opening week, more than double the previous record for week-one streams, set by BEYONCE’s Lemonade with 115.5 million plays the week before.