TOURtech Launches FOMO-Fi, An Economical Solution For Event WiFi
May 9, 2016 at 11:45 AM (PT)
TOURtech has launched FOMO-Fi, which allows an event to provide economical public WiFi to its patrons, while event organizers and sponsors benefit from data collection and distributed cost.
"Our goal was to provide a reliable solution first and foremost," TOURtech Dir./Client Services KATE NOREM said. "The challenge was to simultaneously be cost effective to event organizers and sponsors. FOMO-FI sits comfortably in both of those categories.”
“Many of our clients have experimented with current public WiFi offerings, but have failed to realize a justifiable return on their investment," added TOURtech founder/CEO ALLEN COOK: "We’ve been asked several times for affordable alternatives with measurable results. This demand is why we created FOMO-FI for our partners.”
FOMO-FI allows event organizers to customize the Event WiFi experience by selecting the features they want to include throughout the event site, including social authentication, URL redirection, footfall analytics and usage statistics.
FOMO-FI hosts receive a data report at the end of the event based on the event organizer’s selections. Footfall analytics track passersby and calculations of engagement, dwell time and conversion ratio for individual hosts as well as an aggregate report for the entire network.