J Balvin Extends Worldwide Music Publishing Deal With Universal Music
May 10, 2016 at 1:27 PM (PT)
LATIN GRAMMY-winning artist J BALVIN has concluded a new publishing agreement that extends his exclusive, worldwide relationship with UNIVERSAL MUSIC PUBLISHING GROUP, it was announced today by UMPG President NA EVAN LAMBERG and UMPG EVP LATIN Music ALEXANDRA LIOUTIKOFF.
With crossover appeal and rising interest from HOLLYWOOD films tudios, the deal brings BALVIN to UMPG’s U.S. roster to maximize creative opportunities on a global scale. UMPG will continue to administer his entire catalog and forthcoming new album.
The announcement comes on the heels of BALVIN’s eight BILLBOARD LATIN MUSIC AWARD nominations and a remarkable chart run with “Ginza,” which was #1 on the BILLBOARD Hot LATIN Songs chart for 22 consecutive weeks. BALVIN has also recently collaborated with such major artists as JUSTIN BIEBER (“Sorry” LATINO remix), ARIANA GRANDE (“Problem” feat. IGGY AZALEA and J BALVIN), MAROON 5 (“Maps” Rumba Whoa remix), FRENCH MONTANA and NICKY JAM (both featured in his “Ay Vamos” remix).
Commented LAMBERG: “I consider J BALVIN one of the greatest global contemporary songwriters/artists in any genre. The music and creativity that the world has seen from him is just beginning. He will be a force for years to come and it’s a complete honor that UNIVERSAL MUSIC PUBLISHING is his home.”
Added LIOUTIKOFF: “The massive appeal and magic of J BALVIN is yet another example the world is waking up to LATIN songwriters and what they can bring to making hits. I’m thrilled that J is part of the global UMPG family and we look forward to helping him further cement his place in the international music arena.”
Enthused BALVIN: “I feel very happy and grateful to continue this journey with UMPG and am excited to keep achieving great things together.”