Lazer Closes On Atwater-Merced, Lompoc-Santa Maria Deals, Expands Radio Lazer, La Mejor Networks
May 10, 2016 at 3:26 PM (PT)
LAZER BROADCASTING's LAZER LICENSES, LLC has closed on the acquisitions of Active Rock KBRE (92.5 THE BEAR)/ATWATER, CA and Spanish AC KGAM (MAGIA 106.3)/MERCED from MAPLETON COMMUNICATIONS for $550,000 and Spanish Adult Hits KSMY (EL COMPA 106.7)/LOMPOC-SANTA MARIA, CA from EL DORADO's EDB VV LICENSE LLC for $400,000 and the buyer has flipped KBRE, now KMZR, to its Regional Mexican RADIO LAZER network and KSMY to the Spanish Oldies LA MEJOR network. As previously reported, MAPLETON retained the Active Rock format in MERCED and moved it to KTIQ-A-K289CB as "105.7 THE BEAR."
LAZER Pres./CEO ALFREDO PLASCENCIA said, "LAZER BROADCASTING is deeply committed to serving the music aficionados’ diverse musical appetites. The acquisitions in MERCED and SANTA MARIA strengthen our position in top and growing Hispanic markets and continues our strategy of staying at the forefront of our audience with a stronger presence throughout CALIFORNIA.”