Amazon Launches Video Direct
May 11, 2016 at 10:42 AM (PT)
AMAZON has launched VIDEO DIRECT, a self-publishing platform for video creators similar to what YOUTUBE offers, CBSNEWS.COM reports. AMAZON VIDEO DIRECT shares revenue with video creators generated via the a choice of ads, subscriptions, rentals, or simply by the number of hours streamed to tens of millions of subscribers of AMAZON Prime.
AMAZON keeps about half the revenue, or if the video is restricted to PRIME, it pays a set fee of 15 cents per hour viewed in the U.S. The service allows creators to publish videos in the U.S., GREAT BRITAIN, GERMANY, JAPAN and AUSTRIA.
Production companies such as CONDE NAST, BABY EINSTEIN and PRO GUITAR LESSONS have already put content on the service. It's "a way to get good quality content and not pay for it up front," CNET Editor DAN ACKERMAN said. "Making TV shows is very expensive. AMAZON is hoping to lure in people who are making pretty pro-level stuff -- they're looking for, you know, professional, high-level content here -- and they'll say, 'Oh, we'll pay you later,' based on either an advertising revenue share or based on the number of hours people watch."