Facebook Wants Your Listeners To 'Rise And Shine' With Them
May 12, 2016 at 5:54 AM (PT)
YESTERDAY (NET NEWS 5/11), CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS tipped you on ALL ACCESS that FACEBOOK has teamed up with ad agency, DIGITASLBI, to create a mobile morning show to livestream on the social platform. The show is expected to be called "Rise And Shine" and will include local weather and segments like exercise, recipes and more.
Now, ADWEEK adds, "The sponsored shows will air three to five times a week and appear on a brand's FACEBOOK page, in the news feed as well as in FACEBOOK MESSENGER. In terms of the latter channel, FACEBOOK users will be invited to subscribe to a Rise and Shine messaging bot, which will alert them when new content from the program becomes available on demand. In a statement, the companies described the initiative as a 'a deconstructed morning talk show... built-for-feed, audience-first branded programming'."