TTA Launches Up! Promotion, Brings EJ Bernas On Board
May 13, 2016 at 10:08 AM (PT)
THE TALENT ASSOCIATION (TTA) has launched UP! Promotion and Marketing, a company that will focus "on the reality of the developing indie artist," said TTA CEO JOHN ETTINGER. UP! welcomes promotion vet EJ BERNAS to the team, which will be led by TTA VP/Promotion & Artist Development RYAN BARNSTEAD. The team, along with ETTINGER, will be charged with handling radio promotion and marketing assistance for smaller labels and independent artists.
"Too many artists have come to us after having an unhappy experience with other radio promotion efforts," said ETTINGER. "This company is being formed to provide custom radio strategies at a correct price." BARNSTEAD echoed the sentiments saying, "We've been very careful in not grabbing for independent dollars. Labels love using us as a fifth regional, and our self-funded artists know we bring targeted strategy and keep to a smart budget. One EJ BERNAS is worth three normal reps -- he brings huge passion and a decade-long track record of breaking acts."
It's a reunion of sorts for ETTINGER and BERNAS, who first worked together at the onset of BERNAS' career at UNIVERSAL, where ETTINGER was then MERCURY VP/Promotion. BERNAS most recently held down Dir./SOUTHEAST Promotion duties at DOT RECORDS before exiting late last YEAR (NET NEWS 11/25/2015). Reach out to ETTINGER, BARNSTEAD, and BERNAS with congratulations.