This Week's Merge: People Spend More Time On Facebook Than Personal Grooming
May 18, 2016 at 3:43 AM (PT)
CUMULUS and WESTWOOD ONE VP/Social and MERGE author LORI LEWIS writes, "As a culture, we are close to spending an hour a day on FACEBOOK. And there's no sign of that 'time spent' decreasing. Time spent on Facebook has gone from 17 minutes a day to nearly 60 minutes a day in just the past three years.
:So you have to ask, what are people giving up, or what are they multi-tasking in order to check FACEBOOK – on average – 14 times a day?
"7 in 10 radio listeners are on FACEBOOK every single day!
"So what does all of this 'time spent' mean to you and your station?"
Read more in MERGE which is designed and written to help assist the radio and record industry in the social and digital space.